Company Information Tradebank - Canada's Barter System(i.e. About Us)

Learn more about Tradebank Canada by visiting the Company Information page on the official home of Canada's Barter Network on the web.  You can also visit our Google+ Page for the latest news about Barter from Tradebank.  



Tradebank is Canada's largest multi-directional barter exchange. Since our inception in September of 1996, we have added over 3,000 member businesses in Ontario, Alberta and Saskatchewan. Our team helps our clients generate over one million dollars in new revenue every month.


We broker the day-to-day trading of over 1,500 members in the Golden Horseshoe and Brantford directly out of our Corporate Office in Stoney Creek, Ontario. The other 1,500 members are brokered from franchised locations. We continue to look for new franchisees in markets that currently do not have a Tradebank presence.


 Tradebank Canada Barter Network




Tradebank will help businesses within Canada become more profitable by providing them exceptional trade management services and educating them on how to improve their bottom line by using trade.



We will be recognized as Canada's national barter network by bridging every marketplace in Canada with a Tradebank presence, thereby creating Canada’s largest private business to business economy.



Client Oriented Service

To provide extraordinary customer service, including putting client's needs first and ensuring timely responses.



To face difficult situations with confidence and determination standing up for one’s convictions when conscience demands.



Treating people equally and making decisions without favouritism or prejudice.



Realizing the intrinsic and extrinsic rewards of putting forth efforts to achieve personal and team goals.



To consistently seek and speak the truth. To behave morally and ethically in all interactions.



To create a positive working environment for all individuals of our diverse team and as a collective, work together to teach and assist our clients in trading.



Tradebank Inc. is a privately held Canadian company and is managed by a qualified team of individuals who have a combined 50 years of experience in the barter industry.  Some of our key lead team members are noted below.


Click here to view the entire Tradebank Team


John Porter, CTB - President

John has been with Tradebank since its inception in 1996.  Starting out as a sales rep for the company, he quickly learned the business and bought a franchise based in the Niagara Region in the spring of 1997. Four years later he purchased the Canadian rights to Tradebank and started to branch out into franchising.  Over the last decade he has taken the company from 500 participating merchants to more than 3000 in 3 provinces.  John loves the "art of the deal" and really strives to make sure that the entire Tradebank team is well educated in terms of how barter is beneficial to a company's bottom line!  John lives in Jordan, Ontario with his wife Debbi of 18 years and his four growing boys.  In his spare time, you will see him at the gym, playing hockey, running along the lake or in an adventure race.  


Gavin Duncan, CPA/CA - VP of Operations

Gavin graduated with an Honours Bachelor of Commerce degree from Queen's University in 2000. Gavin earned his CPA/CA designation in 2003 while working as a manager at PricewaterhouseCoopers, auditing both small to midsized businesses and large public companies.  Gavin earned the 2001 ICAO - Bronze Medal for the UFE.  Gavin joined Tradebank in 2005. Starting as the controller for the organization, he showed a strong aptitude for business in general and was promoted to VP of Operations where he has driven changes in the franchise structure, developed new operations software, assisted in developing marketing & growth strategies, while still overseeing the accounting and operational support teams.   Gavin loves working with the team to help businesses to leverage barter to improve cash flow.  Gavin lives in St. Catharines, Ontario with his wife Kristy of 12 years and his two beautiful (and smart) daughters, to whom he dedicates his time when he is not working.

"Work smarter, not harder....learn how to barter" - Me


Trevor Jones - Managing Director - Creative & Marketing

Trevor has been a valued member of Team Tradebank since 2009.  Since then, he has turned the creative department into an integral part of Tradebank's success.  Trevor's background is in graphic design, completing Creative Design courses at Sheridan College and Mohawk College.  Trevor is inspired by creative ideas and modern design that help educate the public about the power of TRADE. Trevor and his fiance Ashley live in St. Catharines. In his spare time, Trevor enjoys nature, photography, astronomy and music.


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